The B-Side will introduce selected participants to the many roles available at a record label—such as A&R, business affairs, marketing, public relations, and finance—through field trips, guest speakers, panel discussions, and more. The curriculum was designed in collaboration with industry professional Leota Blacknor, consultant Dr. Donald Garner, program evaluator Dr. Chandra Llewellyn, and others. The Black Music Action Coalition (BMAC) is supporting The B-Side in a variety of ways including offering field trips to industry locations (concerts, record labels, recording studios); offering internship opportunities to advanced students; advising on curriculum; joining as guest speakers; and more.
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